Pretend you know all about…
can i put my canada goose jacket in the dryer Ten years ago online shop, a modest-sounding label called Sportswear Company was founded in Ravarino, Italy. It’s no exaggeration to say its two menswear lines, with their super-functional, survivalist styles, revived the fortunes of menswear this decade, inspiring no less than Prada Sport and a whole industry now based on performance clothing.
How so? First, Stone Island – supported by Manchester’s terrace casuals and The Beautiful South, then by design aficionados and discerning big-name DJs – set anthropologists yapping about brand semiotics. Stone canada goose coat 1000 calorie Island’s big, buttoning-on arm-patch label was worn proudly by aspirational McYouths, nicked amazon canada goose parka canada goose coat 1000 calorie buy canada goose jacket usa from shops to be sewn on to non-Stone Island garments, canada goose coat 1000 calorie meal plans then removed by those at one with the anti-branding 90s. canada goose coat – victoria
Second, and best canada goose jacket style more importantly, the brand, with its smart-casual brother CP Company, quietly set the benchmarks for ergonomics and technical innovation in clothing. The unique fabrics developed include waterproof jersey, weaved aluminium and a carbon-based material to combat sick building syndrome. Construction innovations canada goose coat 1000 bulbs promo have included jackets with in-built pollution masks and a coat that turns into a kite.
Finally, the family-owned Sportswear Company has chosen London as the place for its first dedicated shop outside of Italy. Opening next Wednesday in the heart buy canada goose jacket ebay of Soho (46-48 Beak Street, 0171 287 7734), the impressive two-floor shop is as functionally-designed as any Stone jacket. Expect nylon-clad queues around the block.